Keyword Research Training - Superior Instructional Videos From a Master

Wordpress for Beginners: Introducing Keywords to You

There is an instructor who really teaches this keyword stuff well.  That is, it is good for beginners because he has a calm voice, and does not speak too quickly. His name is John Jarvis, and he is very knowledgeable about keyword research.

Today's brief post discusses how you can learn the basics simply by listening. Yes, you can sit in your chair, kick back & listen (and view) while John presents the material to you via video.

He instructs on how to find a keyword that will make you money. He touches on using the Google Adwords keyword external tool - so you'll get a introduction to that.

He shows you about which choices to select inside the Tool (such as the country - he usually chooses USA rather than Canada - as it has better traffic).  Also, in the video ..the various columns are shown, and he discusses at length which ones to "checkmark", and he also SHOWS you how to copy your chosen keywords to the clipboard .

Additionally, he explains how to look at the competition and analyze it properly.  In the end, you'll gain a good sense of what sort of keywords to go after!


Longtail Keywords: The Importance of These

A longtail keyword is 4 words or more - and yes, John covers this in the second video at THIS page. In case you didn't realize it, it is worthwhile to "drill down" and locate the longtail keyword because when a keyword phrase has many descriptors in it.. well, it generally means that the searcher is getting more determined & 'closer to a purchase'.

As you go along in his free video course (which consists of 5 short videos), he'll show you how it's important to HIDE personal results - i.e., in order to analyze competitors' websites (in say the Top 10 results on Google) you must first HIDE your own personal website results .

The basics of keyword research is explained in more detail here.


You'll have a better understanding and comprehension of the whole topic when you've gone through John Jarvis' excellent video tutorial training.


Thanks for listening and good luck,

Jan  Ashby
Life Skills Training and Curriculum

Getting Started with Wordpress: Keyword Research and Longtail Keywords

Longtails: Laying a Good Keyword Research Foundation

Hello.  Today I want to make a recommendation to those getting started with Wordpress blogs.  When you do your keyword research - which is the very first thing you should DO - you really ought to consider hunting for true "longtail" keywords.

True longtail keywords are 4 words and more.  Believe it or not, sometimes when I'm performing keyword research I find phrases that are 3 words and have decent enough search - but turn out to be too competitive.

And if they're too competitive for myself - Jan  

...then these '3 word' keyword phrases will likely be too difficult for newcomers to the game (Wordpress that is).

Now, don't get me wrong - you can STILL find some non-competitive 3-word keyword phrases. You just need to be prepared to dig down DEEP and hunt for 4, 5 and 6 word phrases you can use.

Before I forget, I want to recommend this great post that SHOWS you that 4-word keyword phrases are getting the bulk of the traffic.

What's neat is it contains CHARTS & visuals that prove that longtails are worthwhile - they convert better - as the first visual illustrates.

It makes sense if you think about it a while.  When shoppers are looking for something online, & they type descriptors in.. it means they are closer to making a decision.


Longtail Keywords: Go with What Works Best

Since terms with more descriptors in them are fruitful, as a beginner to wordpress you should train yourself now to dig for the gold !  That's my opinion.  Go to my life skills training blog for some sound keyword training.

More on Related Keywords: Getting Started with Wordpress cont'd   {MY BLOG
and  Mastering Keyword Research - Mentoring Lessons (This is on Video SEO mostly)

That's it for today - hope you had a good Mother's Day !

To Your Success,
Jan  Ashby


Extra Resource:  Video - Getting Started with Wordpress