There is an instructor who really teaches this keyword stuff well. That is, it is good for beginners because he has a calm voice, and does not speak too quickly. His name is John Jarvis, and he is very knowledgeable about keyword research.
Today's brief post discusses how you can learn the basics simply by listening. Yes, you can sit in your chair, kick back & listen (and view) while John presents the material to you via video.
He instructs on how to find a keyword that will make you money. He touches on using the Google Adwords keyword external tool - so you'll get a introduction to that.
He shows you about which choices to select inside the Tool (such as the country - he usually chooses USA rather than Canada - as it has better traffic). Also, in the video ..the various columns are shown, and he discusses at length which ones to "checkmark", and he also SHOWS you how to copy your chosen keywords to the clipboard .
Additionally, he explains how to look at the competition and analyze it properly. In the end, you'll gain a good sense of what sort of keywords to go after!
Longtail Keywords: The Importance of These
A longtail keyword is 4 words or more - and yes, John covers this in the second video at THIS page. In case you didn't realize it, it is worthwhile to "drill down" and locate the longtail keyword because when a keyword phrase has many descriptors in it.. well, it generally means that the searcher is getting more determined & 'closer to a purchase'.
As you go along in his free video course (which consists of 5 short videos), he'll show you how it's important to HIDE personal results - i.e., in order to analyze competitors' websites (in say the Top 10 results on Google) you must first HIDE your own personal website results .
The basics of keyword research is explained in more detail here.
You'll have a better understanding and comprehension of the whole topic when you've gone through John Jarvis' excellent video tutorial training.
Thanks for listening and good luck,
Jan Ashby
Life Skills Training and Curriculum
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