Sunday, December 9, 2012

What is a Blog used For in Terms of a Home Business?

Wordpress for Beginners Series by Jan Ashby

What is a blog used for - and what is the easiest blog to use? Herein I'll explain a bit about each of the top 5  blogging platforms - Wordpress, Posterous, Blogger, Tumblr, and Squarespace.

For Beginners to Blogging

You need to know that wordpress and blogger aren't the only options..   
Actually, Tumblr is kind of a neat way to blog because you don't have to commit large CHUNKS of time, to get your thoughts or ideas disbursed across the Net.  And it's free.


For those who don't know, Tumblr is sort of a cross between blogging and Twitter - you create brief posts
(shorter than the formal style postings done on Wordpress).  You frequently use photographs or images in these posts at Tumblr - and you'll also tend to post videos there.   

It is a handy tool - it encourages many to write more frequently, since it is micro-blogging. Quick, short bursts..

You can also use Tumblr to post a quick link, quote, or some music from your phone, desktop or email. 

*Note: Posterous is a similar blog platform - a "no-fuss" way to blog ( micro blogging service which allows you to post media & images, and post by Email too)

The Wordpress Blog Platform

Wordpress has the free version - wordpress.com, which you could start out at.  They provide the hosting for you, which is nice. But the difference is you don't really OWN the blog - i.e., it's not a web property you can sell and make cash from.  It's more for the beginner, and for linking out from; that's what it's good for.

It's not to be used for commercial purposes, you see.  Now let's discuss the merits of self-hosted wordpress blogs. Well, it's a property you will own - you pay for the hosting, and you do the writing.  It's your property, your "online real estate", and you can create an effective brand around it.

Wordpress Blogs:  Your Own Voice

It's your chance to be heard in the world.  You should make it a good blog of high quality.  One you can be proud of.  To this end, you'll want to become an effective writer, to evoke an emotional response in your readers. It's worthwhile to invest some dollars here  (writing courses).

There are effective ways of writing - be brief and conciseNever use jargon, or scientific words on your blog; you'll only sound pretentious. 

Here's a list of do's & don'ts for your blog -

  1. ALWAYS cut a word out if possible  
  2. Restrict your usage of foreign terms
  3. No jargon
  4. Use active verbs rather than passive verbs
  5. Don't drag on with lengthy explanations
  6. Use Images to help readers comprehend your meaning
  7. Don't use metaphors or cliches - be inventive and create your own sayings
  8. Don't discuss religion - unless you have a blog devoted to this purpose
  9. Provide good value
  10. Brand your blog

The Square Space Option:  You Pay Based on Volume

With squarespace.com, you pay based on the volume of blogging that you do. This means the experience is equal for all - the low-volume blogger gets access to the SAME things the high-volume writer has access to.  Also, squarespace is easy to use - no coding.  It's based around a modular design - it's not difficult to build a blog.

Blogger - Google's Blogging Platform

Blogger supports drag-and-drop template editing, and it does dynamic updating (i.e, it autosaves your material). It's main boon is the ease of use - you can have your blog set up almost instantly!

It's FREE to use, and is owned by Google - this can be a plus as far as search engine listings  (i.e., google likes to publish it's own properties).

Posterous: Features It's Known For

This is another Free blogging platform; you actually don't need to sign up.  You don't do anything but send an email to get your own Posterous blog.

It's a snap to get started & post up images, media etc.  Posterous is not exactly a "micro-blogging" platform though.  You can make a long post, if you wish.  Posterous is best known for it's "post by email" function.  It has a rich text editor, and you can TAG entries right from the email Subject line.

Add tags in the subject of your email using the syntax ((tag: apple, gadgets)).

Okay to read further on Posterous go here 

There you go - I hope I've given you some ideas and helpful info. In my opinion, the easiest blog to use is what? (Click the link & find out)

To Your Business Success -  Jan 


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